June 15th Presentation to the Rocky Mountain Chapter SCIP (Strategic and Competitive Intelligence Professionals)

This month I get the great opportunity to present to the local Rocky Mountain chapter ologof SCIP. I am excited to share my experiences in high-tech including successes, fails and even yet to be solved challenges while managing competitive marketing for the silicon software leader, VMware, Inc.

I do not only plan to share my experiences, but rather share a practice in competitive marketing that has developed from both business necessity to learnings along the way from seasoned CI experts, including those from SCIP!

In the fast-paced nature of high-tech software, every day is a new day to learn along with new challenges to be solved. However, balancing resources with the needs of the business in a way that constantly proves value back to the business is at the center a successful competitive marketing practice.  During this session, I will also share my experience with both communicating to management, but also measuring the success of our effort towards the overall goals of my business

Meeting Title & Abstract:

Riding the Wave of a Disruptive Technology Innovator: Keeping Pace with Change through Progressive “World Class” Competitive Marketing

During the past 6 years, Silicon Valley pioneer, VMware has had to define itself from a market dominating technology disruptor in computer visualization to a highly competitive leader in cloud technologies. Hear Ben Scheerer’s story about building a CI practice from a small fledgling group to hyper growth as one of VMware’s largest contributors to its over $7B in annual revenue. He will share his successes and challenges along the way. Ben is generously hosting at his office.  This meeting is complimentary and open to all.

Thursday June 15, 2017

6pm-8pn MST

Genesee Labs Co-Working

25568 Genesee Trail Road

Golden, CO 80401


New Releases of VMware’s Cloud Management Solutions

Today, is the announcement of the general availability of new and enhanced releases of the industry-leading portfolio of cloud management solutions (read the press release). The products available today include VMware vCloud Automation Center 6.0, VMware vCenter Operations Management Suite 5.8, and VMware IT Business Management Suite. It is very gratifying to be delivering to the market the products we originally unveiled at VMworld 2013 Europe in Barcelona in October (press release).

This GA marks a major milestone in VMware’s mission to help our customers on their journey to IT as a Service (ITaaS) and their adoption of the cloud. It covers the whole of our cloud management portfolio with critical new capabilities – a user friendly self-service portal for agile service delivery, management of physical storage devices as well as business critical applications providing health and performance visibility across the service stack, automated cost comparisons of infrastructure services across private and public clouds, just to name a few.

Designed specifically for dynamic virtualized and cloud environments, VMware’s management solutions simplify and automate how IT is managed across multiple clouds and platforms. The new enhancements and product to the VMware cloud management portfolio include:

  • VMware vCloud Automation Center 6.0 offers a self-service catalog for requesting and managing all types of IT services across multiple clouds and platforms including now VMware vCloud Hybrid Service and OpenStack to provide customers with on-demand access to any service and reducing time to value.
  • VMware vCenter Operations Management Suite 5.8 extends visibility and insight into the performance of applications running on Microsoft Hyper-V and Amazon Web Services, improved performance analytics for a broad range of storage arrays, and enhanced support for business critical applications including Microsoft Exchange and Microsoft SQL Server.
  • VMware IT Business Management Suite ITBM Suite 1.0 Standard Edition is the newest member of the VMware family of management products enabling infrastructure and business stakeholders to quickly understand the cost and consumption of their virtual infrastructure across private and public cloud environments. VMware IT Business Management Suite 8.0 Advanced and Enterprise editions introduce additional persona-based dashboards tailored to the CIO, CFO of IT, IT project managers and line-of-business owners.

As customers progress to ITaaS, we believe that CIOs and IT organizations must evolve from being just builders of IT services to both builders and brokers of services. This means making strategic decisions of where to source services – whether internally on a private cloud, externally from a cloud service provider or both via the hybrid cloud. With this GA, we are further delivering on the critical capabilities required of a service broker: on-demand access to any service, cost transparency, automated operations, and the ability to deliver and manage services on any cloud and any platform.


VMworld 2013 – Call for Papers Ends on April 12th, Have You Thought About Submitting a Session Abstract?

Another VMworld is looming amongst us, coming in August in San Francisco and October in Barcelona. Currently call for papers is open until April 12th (that’s next Friday folks!) I’d like to extend an offer (similarly to what I did last year) to customers of VMware vCenter Operations to participate in a technical session on how vC Ops technology assisted in solving a particular challenging situation in your environment.

I’m keeping it easy this year, I am not requiring that you battle with your corporate marketing department for permission to use your company name in any promo, or reference activities – just work with me to hone your story and present alongside myself and another seasoned VMware presenter / technologist.

What I’m looking for:

1) A story that tells a compelling use case around vC Ops (I see a LOT of blogs and tweets out there, and there is some great stuff!) – could be around the use of a dashboard, super metric, adapters, feature (e.g. VIN) / function, etc…

2) A vC Ops Customer from both Americas (to present in SF) and EMEA (Barcelona)

3) Someone who is comfortable in presenting in front of a large audience

What do you get?

1) As an accepted speaker, you receive a free pass to VMworld!

2) Exposure to your peers and a platform to show-off your progress with VMware technology

3) An opportunity to attend additional (unadvertised) VMware functions (TBD)


Even though I am a VMware Employee, I am in the same boat as other session submitters – meaning that this call for papers proposal is NOT guaranteed to be on the VMworld session roster – VMworld general session slots are highly competitive, given high demand and limited number of slots… But I believe that working with a solid customer story weaved-in with a technical use-case and presented by both the VMware product / technical teams, alongside a customer, that we stand a good chance.

Contact me NOW!

If you are interested, or have any questions please send me an email – please reach out to this alias vcopsstorypromo@vmware.com and I will respond with my direct email.

I look forward to hearing from you!

Ben Scheerer @benscheerer

Using VMware vC Ops to Solve Capacity & Performance Issues for a SAP P2V Migration

From VMworld 2012 – Join Ben Scheerer (VMware) and Consultant Joe Filippello (VMware Partner Apparatus) in a short video interview on how Joe leveraged vC Ops at a large pharmaceutical company in central Indiana to solve capacity and performance issues resulting from in their large SAP P2V migration. Ben also speaks of the OPS-CIM1775 session at VMworld Barcelona which includes winner Eric Krejci and vExpert Eric Sloof!

This Week, Destination Indy

The Indy VMUG Conference this upcoming Thursday (July 26) may be the last VMUG Conference in NA until September, but is certainly one of the best attended (in upwards 900 attendees) and most highly regarded!  I am happy to have been chosen to present at Breakout Block #4 (2:45-3:30 PM) “Redefining the Standard for Operations Management with vCenter Operations” and due to scheduling conflicts from the original presenter, I am picking up “VMware Policy & Compliance” Breakout Block #3 (1:45 – 2:30PM). Image

My path to Indy this week is via Palo Alto where, amongst other things, making my monthly pilgrimage to the VMware mother ship.  As things appear to be slowing down for the summer (e.g. the last big VMUG in Indy until Fall), they are only heating up in preparation for VMworld San Francisco in August.  I am happy to be both a session reviewer (for 4 sessions) and presenter of VMware vCenter Operations Customers Come Forward to “Tell Their Story”(CIM1775).  It is also exciting to see the momentum when going into VMworld, especially seeing the session attendance tick upwards since schedule builder went live last week.

Lastly, as we move closer to VMware’s premiere event (attendance expected to exceed 20,000), I think a lot about competition.  The hypervisor wars have been heating up, and the pressure is from the obvious companies.  But as the press, pundits and competition appear to be teaming up against VMware, I found a lot of insightful and impartial coverage surrounding the recent CEO announcement, especially this article from Silicon Angle “Industry Analysts Got It Wrong on VMware CEO Transition From Paul Maritz to Pat Gelsinger”.  I especially like to sum-up this blog with this quote from the article

“Analyst got it wrong mainly because they were looking in the wrong places for where the market is going.”

See you in Indy!

VMware vCenter Ops, Tell your story – Win a Pass to VMworld!

But that’s not all ;^)  VMware is running a contest for users of the popular vCenter Operation Suite to submit their story of how they use the technology in your own organization and any unique insight of your experiences.

There are 2 grand prizes, which include a full conference pass to either VMworld 2012 San Francisco (August 27-30, 2012), or VMworld EMEA (October 9-11, 2012) and are invited to tell their story at a VMworld session!

The entries will be judged by a panel of experts from both VMware and the industry – the contest dates run from May 13 – July 11

For more information access www.vmware.com/go/vcops-story

Also, if you do not yet own vCenter Operations Management Suite, VMware is running a 50% off promotion the Advanced Edition now through September

On the Road to the Central Ohio VMUG on May 22

I am looking forward to presenting at the Central Ohio VMUG (http://bit.ly/IUSfBE) in Columbus on May 22.  I will be presenting the “Redefining the Standard for Operations Management with vCenter Operations” session (9:45-10:30) covering the vC Ops Management Suite, as well as showing off some of the new features of vCenter Infrastructure Navigator (VIN).  I will also have the opportunity to work the VMware table and even demo the vC Ops suite for those who are interested, please stop by!

Of course I would only be remiss if I did not dine at Schmidt’s Sausage Haus in German Village the night before.   On my list is a stein of lager, many varieties of sausages and topping it off with a crème puff for dessert!  Come join me, if you dare…

-See you there! Ben

New VMware vCenter Infrastructure Navigator (VIN) 1.1 Overview

VMware recently announced the general availability of VMware vCenter Infrastructure Navigator 1.1 on April 26, 2012 – release notes.

vCenter Infrastructure Navigator (VIN), was first introduced as part of the vCenter Operations Management  Suite (Enterprise & Enterprise + Editions) in October of 2011.

VIN provides application dependency visibility to applications virtualized on the vSphere platform.  VIN is another great example of how the vSphere platform can be leveraged through both the ease of implementation (via an appliance) and automated discovery of all the applications virtualized on vSphere.  The value extends in VIN’s ability to easily and automatically detect, discover, map and present the application characteristics and dependencies through both vSphere Web Client integration and visual maps and searchable tables.

Web Client Int
vSphere Web Client integration

Application discovery and mapping is fully automated and updated on near real-time intervals through leveraging VMware tools – thus no agent deployment is required.

The integrated “Navigator” tab provides a list of discovered services/apps giving the user the ability to view apps in a Virtual Center (VC) down to a VM – also providing filtering capabilities.  VIN also provides integration into Site Recovery Manager (SRM), providing visibility into the apps that are part of a “protection group”. This level of visibility ensures a greater level of protection by understanding the impact of all the VM dependencies within and one hop away from vSphere.

SRM – Protection group / plan integration

Mapped applications allow the user to view and investigate both incoming and outgoing dependencies within the VC and one hop from the VC to a physical server, or even residing on another VC.

Mapped App

Additionally, VIN now supports naming of undiscovered application services that are either; not defined in the knowledge base, or are custom applications.

In summary, VIN provides the additional level of application visibility required to aptly ensure performance and uptime as well as reduce risk across your mission critical vApps and virtualized application environment.  VIN is part of the vCenter Operations Management Enterprise & Enterprise + Suites, and more information can be found on the vCenter Infrastructure Navigator homepage.

Ben Scheerer

Twitter: @benscheerer

Preparing for VMware Partner Exchange

Next week I find myself back in Las Vegas for the premiere virtualization/cloud partner event for VMware.  I am extremely excited to both meet-up with our dedicated and valued partners during the sessions, events and on the show floor, but also to present a session with colleague (and VMware veteran) Eric Horschman:

(1336) Understanding the VMware Cloud and Infrastructure Management Competitive Advantages

From vSphere to vCloud Director, elements of management have always been a key component to differentiating VMware from its competitors while providing partners with opportunities to add value to the solutions they deliver. As customers increasingly rely on integrated and automated management capabilities to ensure success in the cloud, it is more important than ever for partners to understand key VMware management differentiators. The VMware vCenter family of management tools (vCenter, vCenter Operations, vCenter Orchestrator, vCenter Configuration Manager, and others) has unique capabilities and takes the fullest advantage of tight integration with the vSphere and vCloud platforms to deliver powerful management capabilities for your customers. In this session you will learn how to best position key advantages of VMware management solutions to open up upsell opportunities for your VMware business.

This will be an enlightening session as we delve not only into our core technology and differentiators, but help our partners better decide when and how VMware management solutions best fit both their customer’s and own needs.

Please plan on attending my session and the many opportunities to better understand VMware value in and across the stack and don’t forget to visit the VMware booth on the show floor to see vCenter Operations Manager live!